Omni-Channel Sales Analytics Dashboard
A Power BI dashboard analyzing sales performance across online and retail channels, integrating marketing spend insights. The dashboard provides key performance indicators, trend analysis, and correlation insights to help businesses optimize sales strategies.
Live Dashboard:
This Sales Performance Dashboard was developed to provide business leaders, marketing analysts, and sales teams with real-time insights into their sales performance. Using Power BI, the dashboard integrates multiple data sources to analyze:
Revenue trends over time across retail and online channels.
Correlation between marketing spend and sales performance using regression analysis.
Product category analysis to identify top-performing products and revenue distribution.
Interactive filtering by product, time period, and marketing spend, enabling deeper drill-down into sales insights.
Key Features & Technologies:
Data Engineering: Used SQL to clean and preprocess sales and marketing data.
Data Visualization: Designed interactive Power BI dashboards with slicers and dynamic filtering.
Predictive Analytics: Implemented trend forecasting models to anticipate future revenue.
Business Impact: Helped stakeholders identify high-performing products and optimize marketing strategies to maximize revenue.