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From Data to Decisions
We share ideas, stories, and reflections on how organisations can use strategy, data, and AI to create meaningful change.
From leadership insights to system design, our writing helps mission-driven teams move from information overload to intelligent action.

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The Data Strategy That Works — A 6-Step Framework (Part III)
Now comes the part where most organisations make their final and most costly mistake.
They take everything they have learned and immediately start building. A dashboard here. A new tool there. An AI pilot someone read about in a newsletter. Activity without direction. Solutions without a clear sense of what problem they are actually solving — or for whom.
Part III is about avoiding that mistake. It covers two things: deciding what is genuinely worth building, and being clea
oyewale daniel
8 min read


The Data Strategy That Works — A 6-Step Framework (Part II)
In Part I, we talked about two things every organisation needs before data can work: a clear understanding of how the business creates value and a clear understanding of what to measure to know if that value is being delivered.
oyewale daniel
7 min read


The Data Strategy That Works: A 6-Step Framework
Step One: Understanding Your Business
This sounds obvious. Most leaders will tell you they understand their business. But understanding a business well enough to build a data strategy around it requires a specific kind of honesty, one that describes how things actually work today, not how you wish they worked or how they looked on the last strategy slide.
The starting point is a simple question: how does your organisation create, deliver, and capture value right now?
oyewale daniel
8 min read


6 Steps to Mining Data Like Gold
In our latest blog, I break down the 6 key steps to mining your data like gold—from discovery and collection to modelling and visualisation.
Fitzroy Petgrave
5 min read


The Inception of Petgrave.io
At Petgrave.io, our story is built on the foundations of inclusivity, innovation, and sustainability.
Fitzroy Petgrave
3 min read


Ecommerce Intelligence with Power BI
A Power BI data visualisation dashboard that transforms e-commerce data into captivating visuals that transcend the numbers.
Fitzroy Petgrave
1 min read


Exploring Power BI for Retail Intelligence
This dashboard leverages available data resources from online and offline sales channels to foster retail intelligence.
Fitzroy Petgrave
1 min read
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