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From Data to Decisions
Frameworks, diagnostic questions, research notes and lessons from real engagements.

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The Data Strategy That Works: A 6-Step Framework
Step One: Understanding Your Business
This sounds obvious. Most leaders will tell you they understand their business. But understanding a business well enough to build a data strategy around it requires a specific kind of honesty, one that describes how things actually work today, not how you wish they worked or how they looked on the last strategy slide.
The starting point is a simple question: how does your organisation create, deliver, and capture value right now?
oyewale daniel
Mar 138 min read


Can Data Alone Solve the World’s Problems?
Data gives us numbers, but it doesn’t tell us why those numbers matter or what kind of change we’re actually aiming for.
Fitzroy Petgrave
Oct 13, 20243 min read


6 Steps to Mining Data Like Gold
In our latest blog, I break down the 6 key steps to mining your data like gold—from discovery and collection to modelling and visualisation.
Fitzroy Petgrave
Oct 5, 20245 min read


Ecommerce Intelligence with Power BI
A Power BI data visualisation dashboard that transforms e-commerce data into captivating visuals that transcend the numbers.
Fitzroy Petgrave
Aug 17, 20231 min read


Exploring Power BI for Retail Intelligence
This dashboard leverages available data resources from online and offline sales channels to foster retail intelligence.
Fitzroy Petgrave
Aug 17, 20231 min read
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